After months of free promotion in the form of news coverage, Donald Trump is now buying time for his first in a series of campaign ads. The Washington Post got a first look Sunday night:
The Republican presidential candidate’s long-awaited and hotly anticipated first ad is set to launch Monday as part of a series that will air in the final month before the Iowa caucuses. Trump has vowed to spend at least $2 million a week on the ads — an amount that will be amplified by the countless times they are likely to be played on cable news and across social media.
“I don’t think I need the ads, but I’m doing them,” Trump told John Dickerson on Face the Nation yesterday. “I almost feel guilty. And I’m $35 to $40 million under budget. I was going to have at least 35 million dollars spent as of January 1st, which is now. I spent almost nothing. I feel guilty.”