Bad news: “Word is that Dateline: NBC, one of the most stalwart newsmag franchises, may be in its final season,” B&C’s J. Max Robins reports in his weekly column.
The Friday edition was replaced by Conviction and the Sunday edition is averaging just 2.9 million demo viewers. NBC Newsers are trying to “reinvigorate” the broadcast, and Steve Capus says the “production house, a newsmagazine and a prime-time specials unit” is a franchise that is “alive and well.”
“But,” Robins says, “the support of the news division chief may not be enough to save a franchise that’s been on NBC since 1992…”
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