CBS Evening News Suggestions, Part 73

By Brian 

“For years folks blamed Dan Rather for the struggles of ‘CBS Evening News,'” Media Life Magazine says.It turns out Rather was a problem, not the problem. The show itself is the problem, and proof is in its accelerating decline with Bob Schieffer in the anchor’s chair.” Toni Fitzgerald offers five suggestions for CBS to be relevant again: “Sign on a female anchor,” “juice it up,” “go shorter and smarter,” “ditch the depressing stories,” “take a page from ESPN” and “hire more young correspondents.” Details…

Advertisement
Advertisement