Aftermath: CBS Newsers “Working For The Web” In Addition To TV

When CBS announced its “broadband news network” in July, it described a philosophical shift for the company, including “reporters committed to 24-hour news delivery.”

In the wake of Katrina, it seems to have come true, according to TV Week.

“CBS News reporters sent nuggets and short pieces of information for immediate posting to an ongoing Katrina blog on CBSnews.com. Many reporters also sent extended interviews for the Internet as well as Web-only stories, said Michael Sims, director of news and operations for CBSnews.com.”

“It’s the first time, really, for all of us in the online industry, when it’s all come together,” he said. “The CBS news television journalists and producers all know that they are working for the Web in addition to working for TV.”