Look For The Today Show’s New Look

By Brian 

NBC’s Today Show is debuting a new on-air look on Monday morning. A fresh coat of paint has been applied the program, and the results include a lot more 3D, a deeper gold and blue background, and an impressive new opening animation (a Today sunrise meets the NBC peacock).

The time/temperature logo has been reformatted, along with the crawl and the lower thirds, which will now use the Helvetica font.

Jim Gaines was the lead on the project, with input from Cliff Kapler, Jim Bell, Phil Griffin, Joe Michaels, and others…