An article in the Wall Street Journal praises Scripps for diversifying its media holdings (less than a third of its revenue comes from newspapers now) and making a concerted efforted to grow revenue online. “Scripps’s proven track record of shifting resources into promising businesses should translate into success in its next frontier online,” writes WSJ’s Shira Ovide. The media company just hired Yahoo exec Deanna Brown to head up interactive strategy in food, health, gaming, and other verticals. (WSJ sub. req.)
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