When a single video can pull in actual equivalents to ratings points, you know people will take notice. Such is the case with Richard Engel’s Saturday “Today Show” piece on the Saddam execution. According to a MSNBC source, it was streamed a remarkable 2.9 million times on MSNBC.com. That’s for one video, on a Saturday, during a holiday weekend. Wrote our source: “That’s more than an average day’s TOTAL streams and adds about 3 TV rating points (worth) of viewers.” The overall Saddam numbers on MSNBC.com: 9 million streams on Saturday. Friday saw three million streams, with all of the site’s top five videos covering the execution. Pageviews on Saturday were about double a normal Saturday.
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