Verizon has offered early access to the beta version of its new streaming hub +play, which lets users find, sign up for and pay for several streaming services in one location using their existing cell phone or home internet bill, according to the Wall Street Journal.
And to attract users, the telecom giant is collaborating with Netflix to offer consumers a free year of Netflix Premium if they subscribe to another service through the hub.
At launch, +play offers streaming services such as NFL+, NBA League Pass, AMC+ and Peloton, among others.
“The platform reflects Verizon’s core commitment to serve the changing needs of consumers, who are empowered–more than ever–to choose the kinds of content and experiences they want, and the platform is a marketplace for content partners to leverage even broader direct-to-consumer reach and engagement,” Verizon chief content officer Erin McPherson said in a statement per Deadline.
The partnership between Verizon and Netflix is the most recent collaboration that streaming services and connectivity companies have formed in an effort to draw in and keep users.
For example, wireless providers have traditionally given their consumers discounts on streaming services as a bonus. Some T-Mobile wireless plan subscribers receive free Netflix for life along with an entire year of Paramount+, Apple TV+ and other premium content. Verizon also offered a Disney+ promotion to prepaid customers where users get six months of the streaming service.