The social TV analytics and curation company Trendrr is planning to launch a new service that will enable TV stations to measure social conversations around local programming and talent — and compare those conversations with their competitors. Trendrr made the announcement on a social TV panel I moderated at the PromaxBDA Station Summit in Las Vegas.
“We’ve wanted to enter local for awhile,” said Trendrr’s Alex Nagler. “We’re the sole social TV company out there with DMA segmentation.”
Trendrr will enable clients to measure and compare social conversations not only around local programming — for example, ranking newscasts and talent in a DMA by social activity — but they’ll also be able to slice social data around syndicated and network programming down to the local level. “So if your lead-in is Ellen, and you want to see what does the conversation for Ellen looks like in the Dallas-Fort Worth area, push button, receive data,” Nagler said.
Nagler explained that Trendrr is adding new data sources to combine with the Twitter, Facebook, GetGlue, Viggle, and Miso activity that it already measures.
Trendrr is planning to launch the service first in New York, LA and Chicago sometime in the next quarter.