The Roku Channel is now available in Mexico.
“Launching The Roku Channel in Mexico represents a pivotal moment for our business as we continue to expand internationally and offer streamers free access to great entertainment and news content,” Rob Holmes, vp of programming at Roku, said in a statement. “In the U.S., The Roku Channel is a top 5 channel on the Roku platform, by both reach and streaming hour engagement and we are excited for the opportunity to build this viewership in Mexico. We provide the scale for content providers and brands to reach these critical streaming-first audiences.”
Owners of a Roku streaming device or Roku TV model can access the Roku Channel without logging in or paying a subscription. Content includes Los Pitufos en la aldea perdida, Blade Runner 2049, El Sorprendente Hombre Araña 2, Psicópata Americano, Draft Day, El Patriota, El lado luminoso de la vida, Lluvia de hamburguesas 2, Hombres de negro II and Whip It, among others.
The content comes from international partners like Sony and Lionsgate as well as well-known local partners like Telefórmula, with more titles being added over time. The Roku Channel assists existing channel publishers in attracting more viewers to the Roku platform by providing content from those publishers.
“Free entertainment is one of the most searched-for categories on our platform, so we are pleased to meet that demand with the launch of The Roku Channel in Mexico,” Mirjam Laux, vp of international advertising and content, said. “The Roku Channel expands our entertainment offering for our users and increases the value they get from the Roku platform. Brands will also be able to reach engaged consumers through ad-supported content.”