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#SharkWeek becomes top trend on Facebook with 3.4 million interactions after day one
Can Shark Week trending on Facebook correlate to the record ratings? #SharkWeek is underway and bigger than ever before. Discovery had their highest ratings yet for the big week and Facebook is at the center of the social TV acti ...
Exclusive: First look at Discovery's social TV strategy for next month's 'Shark Week'
Shark Week is getting closer and closer (cue Jaws music), set to premiere Sunday August 12 at 9 p.m. Discovery has already begun to build hype around the big 25th Anniversary with a live stream from 6 a.m. to 11 a.m. every day. Th ...
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