Starz’s ‘Black Sails’ Makes Brands Walk the Plank on #TalkLikeAPirateDay

By Adam Flomenbaum 

Bx54yveCEAIsCjJLast Friday was International Talk Like a Pirate Day – a big social media event each year – and brands inevitably try to capitalize on the trending #TalkLikeAPirateDay hashtag on Twitter.

The problem, though, according to Starz’s pirate-centric ‘Black Sails,’ is that brands don’t know how to truly talk like pirates; so the “Black Sails” crew showed them how.

The best exchange stemmed from a White Castle tweet: “Why just talk like a pirate when you can eat like one, too? Sliderrrrrs. #TalkLikeAPirateDay.”


Black Sails replied: “.@WhiteCastle Eat like a pirate? I’m guessing your sliders are not made of ship rats like ours are. #TalkLikeAPirate #BlackSails.”

This forced White Castle to have to respond with a tweet that made it clear that their burgers were 100% beef: “.@BlkSails_Starz Arrrrren’t ye the jokester? #100PercentBeef

Below, a ‘Black Sails’ storify highlighting its best exchanges with brands on Talk Like a Pirate Day:

 H/t to Valerie Ann for the headline we used.