SocialGuide and Univision have announced that they will be joining arms to leverage SocialGuide Intelligence for their Spanish-language programming. Univision will be using SocialGuide to, “to track and monitor activity for all of its programming,” according to the release. In a DVR-filled world, Univision discussed an important statistic when showing why they’re investing in tracking social buzz around their television programming. “94 percent of Univision’s primetime audience, the average viewer of which being 36 years old, watches live programming,” the announcement explained. Working with Univision is a big win for Brooklyn-based SocialGuide.
“With the growing Hispanic television audience in the U.S., it is critical to include Spanish-language programming in our SocialGuide Intelligence platform,” said Sean Casey, Founder of SocialGuide. “We are excited to partner with Univision and provide them with social insights about their programming and social audience.”
“Univision’s audience has proven to be incredibly loyal to our offerings and engaged across the board,” said Monica Talan, SVP of Univision said in the release. “This coupled with the significant growth in Hispanic connectivity via interactive platforms including social have made it imperative that we partner with SocialGuide to better connect on a much deeper level.”
With a primetime audience that watches so much of their programming live, using social TV analytics will be a great way for the network to try and correlate the investment of social TV campaigns to traditional ratings.