What more can one hope for than a night filled with almost every major comedian and hilarious TV actor and actress. The 2012 Comedy Awards taped at New York City’s Hammerstein Ballroom Saturday night, and we were there covering the red carpet and ceremony. Social TV was everywhere. A #ComedyCentral-covered step and repeat, a hilarious social media bit in the show with Ty Burrell and Andy Richter, red carpet interviews for ComedyCentral.com with Julie Klausner and insights from some of TV’s most hilarious stars (including Amy Poehler and Louis C.K.) on living in a digital — scroll down for our video interviews.
First, here’s an inside look at social TV highlights from the show plus an interview with Comedy Central VP of Digital and Social Marketing Don Steele on how the network’s planning to use social for the May 6th airing of the awards on TV.
Lost Remote: What social marketing went into the Comedy Awards?-
Don Steele: We have been very active in Social Marketing from the announcements of nominations, talent attending and presenting to