ABC has been promoting a “life-saving” feature that Facebook would unveil on GMA, and this morning Mark Zuckerberg announced that Facebook is launching a organ donor initiative. Starting today, users in the US and UK will be able to add that they’re organ donors to their Timelines. If they’re not, they can find links to official organ donation registries and enroll. “We think that people can really help spread awareness of organ donation and that they want to participate in this to their friends,” Zuckerberg said in the interview.
Here’s a 5-minute chunk of the interview, after a quick commercial:
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