The Roku Channel was front and center during Roku’s first in-person NewFronts presentation today.
The platform made several programming announcements, and debuted the teaser for its highly anticipated upcoming biopic Weird: The Al Yankovic Story, starring Daniel Radcliffe and Evan Rachel Wood.
The company inked co-production deals with Marquee Brands and Milk Street Studios for seven new original series with Martha Stewart, Emeril Lagasse and Christopher Kimball for The Roku Channel. The deals will bring complete past seasons of the stars’ series to The Roku Channel.
Stewart will have three new shows, and appeared during the presentation to announce Martha Cooks, Martha’s Garden and Martha’s Holidays.
Lagasse and Kimball joined Stewart on stage to announce their series: Emeril Cooks, Emeril Tailgates, Milk Street’s Cooking School and Milk Street’s My Family Recipes.
Continuing with the cooking theme, The Great American Baking Show will now be exclusive to Roku, as will an upcoming holiday special. The company also announced its first Spanish-language original Delicisio, another cooking series with Robert Rodriguez, whose shuttered El Rey network found new life on The Roku Channel.
Building off of the company’s past acquisition of This Old House, Roku will also debut a new series called Idea House in July, and has already been picked up for Season 2, coming next year.
The company also gave a first look at Slip starring Zoe Lister-Jones and Honest Renovations, starring Jessica Alba and Lizzy Mathis.
The Roku Channel picked up Die Harter, Most Dangerous Game: New York, Children Ruin Everything and Chrissy’s Court for additional seasons.