The Wall Street Journal reports that McClatchy will abandon its national online ad partnership with Tribune and Gannett to join 12 other newspaper groups in a deal with Yahoo. The partnership is in the “final stages of negotiating,” yet McClatchy would remain a member of CareerBuilder with Tribune and Gannett. A source told the Journal that the ability to use Yahoo’s Panama ad-serving technology is what helped persuade McClatchy to make the change. (Paid sub. req.)
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