Prime Video says it’s expanding its coverage of Thursday Night Football with an alternate livestream, TNF in The Shop.
TNF in The Shop is a collaboration with the Emmy-winning show Uninterrupted with executive producers LeBron James, Maverick Carter and co-creator Paul Rivera. James, Carter and Rivera will welcome a variety of special guests during an unmatched, watch party-style experience during live coverage of Thursday Night Football on November 17 as the Tennessee Titans visit the Green Bay Packers.
TNF in The Shop will bring together a mix of personalities across sports, music, entertainment, business and culture where guests are encouraged to share personal experiences and their takes on the latest in pop culture and current events with a custom split screen.
“We are incredibly excited to welcome The Shop to the Thursday Night Football family and work alongside UNINTERRUPTED to deliver a new viewing experience for fans of both the NFL and The Shop,” said Amina Hussein, head of talent, Prime Video Sports in a statement. “Each week, Thursday Night Football brings together friends and family to watch and engage with the teams and players they love. With ‘TNF in The Shop,’ we are honored to deepen that fan experience through organic, authentic conversation, and look forward to its premiere on November 17.”
Prime Video recently launched a 12-hour sports talk programming block, Sports Talk. Users of Prime Video can access seven new shows on Sports Talk without a Prime subscription, and they will be broadcast live every Monday through Friday from 8 a.m.-8 p.m. ET. Prime Video’s Sports Talk will also be accessible on Amazon’s live radio app, Amp, and Freevee, Amazon’s free, ad-supported streaming TV service.