Beginning in spring 2023, Peacock will become the exclusive streaming partner of JetBlue.
Customers can stream a variety of Peacock Originals and upcoming series for free from their on-demand seatback screens. Additionally, users can stream all of Peacock’s content from their own devices with JetBlue’s free high-speed Fly-Fi, including original series, live sports, movies, fan favorites and news.
“As we were working to bring Peacock to viewers at 30,000 feet, JetBlue emerged as the perfect like-minded partner–a brand that puts its customers first, prides itself on innovation and believes that you can do it all and have some fun in the process,” Annie Luo, evp, global partnerships and strategic development, Peacock, said in a statement. “From a partnership perspective, we know the sky is literally the limit as our teams come together and bring our viewers new experiences from departure to arrival in ways that only our two brands can.”
As part of the partnership’s expansion, Peacock perks will be included in the airline’s redesigned TrueBlue loyalty program. In addition to receiving a free one-year Peacock Premium subscription with their qualified TrueBlue Mosaic status, TrueBlue members will have access to special discounts on Peacock subscriptions, enabling them to accrue points for using the streaming service.
“We’re excited to partner with Peacock, another fun, witty brand born in NYC to help raise the bar on what inflight entertainment can look like and bring in new ways of delighting our customers in the air and on the ground,” Jayne O’Brien, head of marketing and loyalty, JetBlue, said. “JetBlue has a long history of providing industry-leading inflight entertainment and connectivity, and our partnership with Peacock will seamlessly integrate into our TrueBlue program giving customers access to content throughout their travel journey and beyond.”