Drew Barrymore to Lead New Pluto TV Campaign

By Jessica Lerner 

Pluto TV has premiered a new brand campaign starring Drew Barrymore on her daily talk show The Drew Barrymore Show.

The all-new “Stream Now. Pay Never.” campaign features three spots with Barrymore–a crime chase scene, a rom-com meet-cute and a dramatic skydiving scene–highlighting the streaming service’s approach to easily accessible content.

The video spots launch on Dec. 16 in the U.S. and will run across select Pluto TV international territories throughout early 2023.


“Pluto TV is at the forefront of this transformational moment in media and how people consume it, and it’s so exciting to be a part of it,” Barrymore said in a statement. “The fact that the service is completely free, with no strings attached really drew me to be a part of this campaign. I can turn on Pluto TV and be immediately drawn into my favorite series and movies across any decade and genre. It’s like the slot machine of programming, anything and everything you want!”

CSI: Miami, Star Trek: The Next Generation, SpongeBob SquarePants and other well-known IP were included in the Stream Now. Pay Never. campaign that began in October.

In a quickly changing streaming landscape where FAST continues to see new entries and growing audiences worldwide, the campaign highlights Pluto TV’s brand identity and positioning.

“We’re thrilled to introduce our new ‘Stream Now. Pay Never’ campaign which perfectly encapsulates Pluto TV’s core value proposition to audiences everywhere,” Tom Ryan, CEO of Paramount Streaming and co-founder of Pluto TV, said. “No one is better suited to represent the playful and spirited vibe of Pluto TV than Drew Barrymore. A global icon with enormous talent and heart to match, Drew captures the essence of Pluto TV with her wit and charm in this new campaign.”