NYTimes.com has partnered with Seattle-based AdReady to allow advertisers to create their own display ads on the fly, type in their credit card number and start a campaign — all without an account executive. “(It’s) perfect if you spend between $100 and $10,000 per campaign,” explains the promotion on NYTimes.com. AdReady’s platform allows advertisers to pick from pre-built creative — ranked by average click-thru rates — and customize them with their own copy and images. By the way, there’s some talk that Yahoo may be working with AdReady and may even be considering buying the company.
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