The Lin duopoly WTNH and WCTX have launched BeforeYouBuy.tv, an advertorial video site that highlights products and services in different themes every month (for example, June is outdoors, July is restaurants, etc.) Clients’ clips stay up for a year. Advertorial video is a huge local growth category, according to Borrell Associates, and the key to success is attracting enough sustainable traffic to make it pay off for advertisers.
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