Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.
This week, it’s all sports and big name brands. Nike takes first place this week with an inspiring sports-themed ad featuring athletes like Serena Williams and Kevin Durant. Samsung, Geico, Google, and Apple round out the ranking.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Nike: Unlimited You
19.24% Digital SOV 13,540,214 Online Views 81,881 Social Actions
2. Samsung Mobile: More Everything
5.01% Digital SOV 3,701,215 Online Views 67,215 Social Actions
3. Supercell: Theme Song
4.64% Digital SOV 7,725,652 Online Views 14,612 Social Actions
4. Powerade: The Corner
3.70% Digital SOV 4,214,324 Online Views 50,081 Social Actions
5. GEICO: Marco Polo: It’s Not Surprising
2.84% Digital SOV 3,756,913 Online Views 5,760 Social Actions
6. Apple: What’s a Computer?
2.14% Digital SOV 934,168 Online Views 9,964 Social Actions
7. Apple iPhone: The Human Family: Shot on iPhone
1.55% Digital SOV 183,787 Online Views 17,378 Social Actions
8. McDonald’s: A Better McNugget
1.36% Digital SOV 3,004,559 Online Views 15,688 Social Actions
9. Google: Free Up Space
1.19% Digital SOV 2,000,277 Online Views 3,670 Social Actions
10. Samsung Mobile: Busy, Busy, Busy
1.11% Digital SOV 384,446 Online Views 9,070 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.