Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.
Democratic nominee’s Hillary for America’s ad, featuring Donald Trump and children has risen to the first spot in the rankings this week. Peyton Manning for Direct TV, is right behind the candidate, while models, Genevieve Morton, Emily Sears and Elena Belle for Carls Jr. is in the 4th spot. Nature Valley, Target, Hefty and more rounded out the rankings.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Hillary for America: Role Models
6.17% Digital SOV 402,875 Online Views 42,762 Social Actions
2. DirecTV: Peyton on Sunday Mornings: Groceries
3.29% Digital SOV 856,364 Online Views 16,600 Social Actions
3. Samsung Mobile: Go With Galaxy
3.28% Digital SOV 3,476,521 Online Views 25,405 Social Actions
4. Carl’s Jr.: Fantasty
1.80% Digital SOV 1,004,302 Online Views 9,166 Social Actions
5. Sprite: Pick a Can
1.60% Digital SOV 3,501,222 Online Views 7,996 Social Actions
6. GEICO: Marco Polo: It’s Not Surprising
1.35% Digital SOV 541,401 Online Views 4,492 Social Actions
7. Hefty: Hefty/Wimpy
1.17% Digital SOV 11,049 Online Views 8,851 Social Actions
8. Mazda: Driving Matters: Crafted
1.17% Digital SOV 1,858,712 Online Views 638 Social Actions
9. Nature Valley: We’re With You
1.09% Digital SOV 1,680,933 Online Views 8,532 Social Actions
10. Target: Cat & Jack Unscripted
1.00% Digital SOV 2,722,098 Online Views 2,123 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.