Networks unexpectedly beat video projections

TV Week reports that the major network TV sites have met their online video advertising goals for the quarter already, and they’re scrambling to fill unsold inventory. Ad buyers, meanwhile, are pleased. “They have proven to us that it’s a hit and it works and recall is there,” said Tracey Scheppach, senior VP and video innovations director at Starcom. “It’s a good place for advertising.” TV Week says the average CPM is running about $30. On TV, the rough equivalent is $25 CPM. (Via PaidContent)