Have some content with your ad

I just clicked on a story at the Hollywood Reporter and was presented with quite possibly the largest normal-placement ad unit I’ve ever seen (outside of interstitials and other “special” ads). The ad measures 475X900. Amazingly, since the page is mostly clutter-free, the ad isn’t as obnoxious as it could be.

Update: I just read another story – and got an ad with white flashes in it – which makes it really hard to read the story because your eye is constantly being distracted. So maybe it is obnoxious.