Netflix is ramping up its efforts to challenge traditional TV, debuting a new look today for TV sets that aims to hook viewers for even longer.
The internet movie and television giant—whose recent hits “House of Cards” and “Orange Is The New Black” have helped its subscription numbers and stock price skyrocket — redesigned its TV look to better synch with big-screen TVs. Expect bigger images accompanying various titles, along with new descriptions with an explanation of recommendations.
“Our members collectively watch more than a billion hours of Netflix a month— most of it on TV,” Neil Hunt, Netflix’s chief product officer said. “This is the biggest challenge to the Netflix experience … making it even easier to find something great to watch.”
The TV makeover will reach audiences over the next two weeks, and will work for customers with Internet-synched smart TVs, Blu-ray players, and game players. It extends only to TV screens. The look will remain the same on desktops, tablets and smartphones.