Amazon and Netflix are partnering on a marketing campaign for the upcoming Netflix film Glass Onion: A Knives Out Mystery.
Owners of Amazon Fire TV devices will have access to an exclusive teaser for Rian Johnson’s highly anticipated film and special behind-the-scenes content.
There’s also an interactive mystery called The Mysterious Case of the Stolen Fire TV Cube.
The film is a source of inspiration for the interactive mystery, with the case being full of red herrings and false leads, like any good mystery. In the game, the Fire TV Cube, is stolen, and viewers are asked to solve the mystery surrounding the theft.
Glass Onion premieres on Netflix on Dec. 23. The film enjoyed a limited theatrical run, earning about $15 million at the box office stateside. However, box office analysts and Netflix executives concede the streamer left millions on the table by only having it be released in roughly 700 theaters for one week.
“Glass Onion is a film filled with misdirects and mystery and we loved taking inspiration from the movie for this partnership,” said Magno Herran, VP of marketing partnerships for Netflix. “This is a fun new way for us to build on the momentum and excitement for the film and together we’re encouraging global audiences to get into the detective mindset, by solving the mysterious case of the stolen Fire TV Cube.”
Charlotte Maines, director of Fire TV added, “We are excited that Fire TV is bringing our customers a truly immersive experience ahead of one of the year’s most anticipated movie premieres on Netflix. With Fire TV, customers around the world will have access to exclusive content right on their device. We can’t wait to see how many are able to solve the mystery in our new ad.”
