The More You Know, the long-running NBC public service announcement campaign, is being revived as a conversation series on Peacock.
The environment and climate change, criminal justice reform, food insecurity and racial stereotypes are a few of the issues that will be discussed by the participants, which include musician John Legend, NBA star Steph Curry, NBC News anchors Al Roker, Dylan Dreyer, Kate Snow and Savannah Sellers, as well as the cast of the NBC comedy Grand Crew, according to The Hollywood Reporter.
“My number one goal with this new format is, let’s get people talking about the important issues and spark a dialogue that leads to change,” Hilary Smith, evp of corporate social responsibility for NBCUniversal, told the news outlet.
While the PSA campaign had a long history on television, the conversations on Peacock can last a little bit longer and give viewers more to consider.
Each episode of the new campaign will be five to nine minutes long and feature more depth and discussion than the network PSAs, which were only 30 seconds or less, THR reports.
“[Peacock] really afforded us more inventory than we have traditionally had on air,” Smith told the news outlet. “Sometimes it’s hard in -30 seconds or -15 seconds to boil down the complexities of everything… This is more about exploring different perspectives, and giving people ideas and inviting them in and it really works with the topics that we’ve chosen, from mental health to the environment and to food and clothing insecurity as well.”
There are 30-second PSAs being created that will direct viewers to the Peacock or The More You Know websites for in-depth discussions.
“We’re proud to continue our strategic partnership with NBCUniversal to collaborate on the relaunch of the legendary The More You Know,” said Curry and Erick Peyton, Co-Founder & CEO of Unanimous Media, in a statement to THR. “The More You Know is a powerful program that we have long admired, and we hope this new series sparks important conversations on the timely issues featured within.”