Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.
Coke’s sappy father-daughter dance ad has moved its way up the rankings (and into you hears) to the number one spot this week. They’re also at number three with their spot featuring Selena Gomez.
It looks like summer commercials and summer tunes are definitely in. DirectTV makes the rankings with a Jon Bon Jovi spot and Spotify’s ad featuring Flo Rida music are in the 5th and 6th spots. Pepsi has a concert-themed ad and Target’s spot with Bomba Estéreo’s “Soy Yo” also fill out the rankings.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Share a Coke And a Song: Dance
1.30% Digital SOV 138,413 Online Views 20,053 Social Actions
2. Champagne Calls
1.25% Digital SOV 928,065 Online Views 5,590 Social Actions
3. Share a Coke And a Song: House Party
1.11% Digital SOV 48,639 Online Views 18,438 Social Actions
4. Pool Vault
0.87% Digital SOV 506,994 Online Views 6,223 Social Actions
5. 72 Hour Rewind
0.62% Digital SOV 190,386 Online Views 5,902 Social Actions
6. Moving
0.62% Digital SOV 490,735 Online Views 2,116 Social Actions
7. Say It
0.58% Digital SOV 120 Online Views 9,956 Social Actions
8. A Revolution in Motion
0.44% Digital SOV 216,979 Online Views 3,814 Social Actions
9. Show Off, Your Way, TargetStyle
0.43% Digital SOV 25,030 Online Views 6,061 Social Actions
10. DOOM: Launch Trailer
0.43% Digital SOV 219,214 Online Views 3,594 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.