When I talk to people about the importance of search, I use Lost Remote as an example — about 30 percent of our traffic comes from story-based search. A classic example is a post from January 22nd about the new Fox show, Are You Smarter Than a 5th Grader, which appeared shortly thereafter in the first few search results on Google. Since then, it has received tens of thousands of page views and has turned into its own mini-community with 419 comments and counting. “I’m a fifth grader,” reads one. “How do I get on the show?” Others then respond with instructions, and one person even posted her experience watching a taping of the show. It’s difficult to predict when these spontaneous communities will appear, but it’s certainly fascinating to watch.
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