While the Bachelorette’s Emily Maynard is busy finding a husband, Seattle’s KOMO-TV will be using Twitter to find a new source of ratings for its prime-time programming. The ABC affiliate is all-in with an idea to get Seattleites tweeting about tonight’s reality-show premier. It’s something they hope will create buzz and in turn, ratings.
Plus, one of the contestants is from the Seattle market.
The Bachelorette Premiere is TONIGHT! We will be live tweeting from @FSSeattle – join the conversation: #liveonkomo
Advertisement— Live on KOMO (@komo4) May 14, 2012
To get the ball rolling, KOMO-TV will be hosting a tweetup in Seattle tonight to promote the premiere of the Bachelorette, and they’re encouraging viewers to follow along at home using the hashtag #liveonkomo. The tweetup will take place at the Four Seasons Hotel in Seattle and will include KOMO-TV on-air staff @StevePoolKOMO, @Mary_Nam, @DanLewisKOMO, @MichelleKOMO , @Martha_Kang as well as KOMO online staffers @TravisMayfield, @kristiwaite and @jenkuglin, who is General Manager of Content and Social Media for Fisher Interactive (part of Fisher Communications which is KOMO-TV’s parent company.)
For Jen, the goal of the tweetup is clear: “We know that audiences are already using Twitter while watching television. We want to take that interaction and make it local. By using the hashtag #liveonkomo, Seattleites can watch the show together! I believe this type of interaction can be a huge ratings driver.” Nationally, ABC is using #TheBachelorette hashtag.
Let us know what you think about KOMO’s Bachelorette Tweetup — and the station’s use of a local hashtag for a national show — especially if you decide to follow along tonight!