Gossip Girl streaming ban fails

In April we reported that Gossip Girl would no longer be streamed on cwtv.com so that the network could try to boost the TV ratings for the show. Today TV Week reports that this strategy had no impact on the ratings, and the show would again stream online. As a commenter on TV Week put it, “they offered the show in less places, in less formats and fewer people watched it . . . go figure.”