Let’s face it: a lot of networks and media properties that say they’re geared toward millennials are all talk. Fusion – whether or not they’re actually performing well – means it.
Just two months after premiering the travel and adventure mini-series “Outpost: Into the Wild” on Snapchat, Fusion today announced that it will produce five new mini-series on the platform. While it did not announce specific success metrics, clearly they were happy with the results. Along with the five new series, Fusion will also produce a second season of ‘Outpost,’ which premieres April 22.
“We understand that millennials consume content without borders and Snapchat Discover has been a critical platform in the growth and development of Fusion’s global audience,” said Fusion CEO Isaac Lee. “As we look to engage with our audience everywhere they are, Fusion will continue to invest in creative, dynamic content that harnesses the unique power of emerging platforms like Snapchat.”
Below, additional information about the five new series:
Weird Threads: Toronto-born fashion connoisseur Jonas Bell Pasht hosts an exploration that examines the history of clothes — from off-beat trends to popular fashion movements.
Science Fiction/Science Fact: SFSF is a fun series that uses popular science fiction movies from the past to highlight how these works of art were more than just entertainment — they were straight-up prophetic.
The Artisans: Fusion scours the world to meet the people who are continuing with the traditions handed down by their families, looking to answer the question: What makes an artisan?
Capitals: We’ve heard it a million times: Vienna is the capital of Music. Paris is the capital of Fashion. Milan is the capital of Design. But, in modern times, do these titles stand? Fusion set out to answer this question by setting out on a journey through the architectural marvels of São Paulo, the music-filled capital city Addis Ababa, and the lively culinary scene in Cape Town.
Off the Record: What makes a song catchy? Most of the time, it’s a recognizable beat or riff. Off the Record is a music explainer series that cues you into the origins of where the hot samples from today’s biggest tracks come from.