Hulu and Fox Entertainment renewed their longstanding partnership with a multi-year deal for in-season streaming rights for Fox’s programming slate.
All of Fox’s primetime programming which include shows like Family Guy, The Cleaning Lady, The Masked Singer and Next Level Chef will continue to stream on Disney-controlled Hulu the next day after the linear telecast.
A new part of the deal includes joint branding between the companies on Fox-owned and external marketing touchpoints to align live and on-demand viewing messaging of Fox content.
“Continuing to be the next-day streaming home for current Fox hits, along with out-of-season episodes of well-loved Fox titles, reinforces Hulu’s unique position in the streaming space – as the only SVOD service to carry next-day series from multiple broadcast networks,” said Joe Earley, president of Hulu, in a statement. “Fox has always been a great partner, but now Rob and his teams are leveling-up our relationship with their new marketing commitments, helping viewers understand where they can watch all of these shows.”
Rob Wade, CEO of Fox Entertainment, added that under the new deal, Fox will solidify its longer-term streaming strategy, while harnessing the power and strength of both Hulu and Fox to better serve their audiences and bring visibility to premium content across their streaming and linear platforms.
The deal comes after the companies entered a program output deal last February, which lets Hulu stream all out-of-season episodes of Fox’s unscripted and scripted programs. Fox does not have its own SVOD service, but does have a streaming presence with AVOD Tubi (which just announced a Super Bowl commercial).