Disney+ Subscribers Are Getting Exclusive Access to Merch

By Jessica Lerner 

We’re going to shop to the top.

Disney+ customers now reportedly have exclusive access to must-have merchandise on ShopDisney in a limited test experience.

Subscribers can purchase products from fan-favorite franchises and titles such as Star Wars, Marvel Studios’ Black Panther and Doctor Strange in The Multiverse of Madness. They will also receive access to merchandise from Walt Disney Animation Studios’ Frozen 2 and Pixar Animation Studios and Walt Disney Pictures’ Lightyear.


“Special access to this curated collection of merchandise for the upcoming holiday season is the latest example of the many ways we experiment with how to improve the user experience on Disney+, which includes enhancing the benefits of being a subscriber,” Alisa Bowen, president of Disney+, said in a statement. “We’re excited to collaborate with ShopDisney to explore how we can potentially better serve our audiences by expanding the ways they get to interact with the stories and characters they love on Disney+.”

During this test experience, eligible subscribers can visit ShopDisney.com/DisneyPlusSpecialAccess or go to the shop tab within the details page for select content on the streamer to scan a QR code that will take them to the exclusive merchandise.

“ShopDisney has all of the products to bring your favorite Disney, Pixar, Star Wars, Marvel and National Geographic stories to life,” said Naveen Seshadri, evp of Global Retail. “By providing our Disney+ subscribers special access to curated merchandise on ShopDisney, we are uncovering new ways for our fans to shop and further connect content and commerce.”