NBCUniversal and DirecTV have partnered to offer Peacock to the pay-TV provider customers at a 40% discount.
The discounted offer for the ad-supported tier Peacock Premium will be available for DirecTV Stream customers for an additional $2.99 per month, which is cheaper than the standard $4.99 per month, starting Thursday. The deal will be extended to select DirecTV satellite customers in the coming weeks, according to Variety.
“As more DirecTV customers gain interest in [streaming services] from programming partners, including NBCUniversal, we always strive to offer the content our customers want most, using whatever device wherever they are — but also at a strong value they can really appreciate,” said Rob Thun, DirecTV chief content officer, in a statement. “Giving our customers Peacock at an attractive price helps us to accomplish that goal.”
Peacock has hit 18 million subscribers, up from the 15 million subscribers the streamer had at the end of its third quarter, NBCUniversal CEO Jeff Shell said at the UBS media conference Monday. Meanwhile, DirecTV has around 13.5 million subscribers as of the end of the third quarter, the news outlet reports.
“As Peacock continues to grow, we hope to help extend our pay-tv partners’ businesses by providing additional value to their customers,” said Matt Bond, NBCU chairman, content distribution. “This is a great opportunity to bring an additive experience to DirecTV subscribers through Peacock’s lineup of exclusive original and sports programming, straight-from-theaters movies and library content.”