There is a difference between the terms “local,” “hyperlocal” and “niche” and I want to outline our editorial policy regarding the three. We see the three used interchangeably some times, and I think it’s important we all recognize the differences. “Hyperlocal” covers neighborhoods, while “local” covers towns and cities. We get some press releases here about how stations or newspapers are starting new “hyperlocal” websites that cover their city or a given topic in their city (say, “moms”). A mom blog is a niche site. A neighborhood blog is hyperlocal. A city blog is local. Disagree? Let us know.
Advertisement