The popular New York real estate blog Curbed.com (which is also known for its sister blogs, Eater.com and Racked.com), has launched a real estate listings section — another example of an online media company expanding its reach into local dollars. “We’ve long catered to developers with thousands of dollars to spend on advertising in ad buys for years, but never had a way to service brokers who wanted to spend, say, $100 or $500 with us,” said Curbed founder and president Lockhart Steele in an email to Lost Remote. Curbed’s new marketplace aims to differentiate itself with a highly-targeted audience and high-quality listings. “The coolest thing we’re doing is probably the Quicklisting, which drops a Facebook Newsfeed-style ad right into the blog flow of Curbed,” Steele added, explaining that Quicklistings have been driving advertisers a surprising amount of traffic.
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