CNN is ‘back in the game’

The NY Times has an in-depth story on the resurgence of CNN, both in ratings and revenue. “In the last four years CNN, which includes not just the flagship American network, but Headline News, CNN International and CNN.com, doubled its profits,” writes Tim Arango. “The crux of the plan was to have the ad sales department sell sponsorships across platforms — the flagship network, Headline News and the Internet — as well as to streamline management so fewer people were making the important decisions.” Profits have grown from $200 million in 2004 to nearly $400 million now.

I’m sure CNN.com has played a rather big role in CNN’s resurgence.