Landmark Communications wants as much as $5 billion for the Weather Channel and Weather.com, and preliminary bids are due next week. So who’s interested? NBCU, Time Warner, CBS and Comcast, among others. Meanwhile, Silicon Alley did some rough math and valued Weather.com at $2 billion. “Is that realistic?” Peter Kafka writes. “More so than any other news niche, weather information is a commodity… Weather.com is undoubtedly a valuable URL, but beyond that, not sure what the site offers that isn’t easily duplicated or displaced.” In other words, as weather information become available everywhere, will Weather.com be able to hold its dominance in traffic?
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