View Post Research Study: 10% Jump in Cord Cutting in 2015 By Karen Fratti on Dec. 14, 2015 - 1:15 PM Research shows that could jump to 12.9 percent in 2016.
View Post Research Nielsen Study: Live Airings Best Time to Promote Series By Karen Fratti on Nov. 23, 2015 - 3:22 PM Most of the tweets seen around a series happen during the live telecast.
View Post Digital | Research Twitter: People Use Emoji Most During Primetime By Karen Fratti on Nov. 20, 2015 - 11:50 AM Guess what the most popular emoji is.
View Post Research Survey: 92% Make Purchases After Seeing It on Social Media By Karen Fratti on Nov. 17, 2015 - 12:23 PM Social recommendation is a very real thing.
View Post Advertising/Marketing | Research Study: In-Program Ads Drive Higher Recall Than Traditional Ads By Karen Fratti on Oct. 21, 2015 - 9:00 AM 54 percent of 18-24 year olds say they are more likely to watch other episodes of a show if there are in-program ads.
View Post Networks | Research These TV Shows Get The Most Lift in DVR Viewing By Chris Ariens on Oct. 19, 2015 - 4:57 PM CBS has the most shows getting a lift from Live +7 day viewing.
View Post Research | TV Everywhere Alan Wolk on His New Book and Predictions for TV By Karen Fratti on Aug. 25, 2015 - 11:20 AM "Right now, Nielsen is holding everything up right now."
View Post Research Nielsen Study: Loyal Social Authors Are Key to Programming Success By Karen Fratti on Aug. 24, 2015 - 3:30 PM During a premiere, 25% more social authors show up. Are you ready for premiere season?
View Post Advertising/Marketing | Research AOL: Rate of TV Ad Impression Is Misleading By Karen Fratti on Jul. 29, 2015 - 12:58 PM A new report called "Finding the Needle in the Haystack" examines trends in programmatic buying and experimentation.
View Post Research Parents Make Kids Watch TV as Time-Out By Karen Fratti on Jul. 14, 2015 - 12:20 PM A new study of over 800 homes shows parents taking away a tablet as a time-out.