Disney CEO Bob Iger is focusing on making Disney+ more profitable.
In a town hall meeting on Monday in Burbank, California, Iger reportedly shared his plans to boost the streaming platform’s bottom line.
“Instead of chasing (subscribers) with aggressive marketing and aggressive spend on content, we have to start chasing profitability,” Iger said, according to Reuters.
Iger also shared that he will uphold the hiring freeze that former CEO Bob Chapek instituted while he assesses Disney’s cost structure. The CEO also shut down speculation that Disney would seek to merge with Apple.