Do you read the pithy commentary and back-and-forth in our Lost Remote comments? Since Howard Owens does, he knows that I have wondered frequently why stations don’t start blogging themselves to increase their content footprint and grow potential eyeshare. Along those lines, Howard notified me of this post on his site where he mentions that Nick Belardes is doing just that. As a longtime blogger who now works at ABC 23 in Bakersfield, Nick is using the social networking tools built into the newspaper-driven site Bakersfield.com to promote his station and share their content. Blogging and posting station video that is hosted into YouTube in the voice and style of a vblogger, Nick offers a whole different package that adds to the the media mix for his station. Leveraging existing social media outlets is the smart online promotional strategy to grow audience while taking the message to the masses, and it is great to see that ABC23 also has a myspace page. Thanks, Howard!
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