Social TV Promote the web in weather promos By Stephen Warley on Feb. 7, 2007 - 5:57 AM Cory’s post a couple of days ago about why “search beats promotion†reminded me of an unintended behavior promos may be encouraging, particularly weather promos. I know weather promos are suppose to get me to wa ...
Social TV WNBC hosts blogger summit By Stephen Warley on Feb. 1, 2007 - 10:26 PM Wednesday night WNBC hosted a Blogger Summit, inviting well over 100 New York City bloggers into Rockefeller Center. It was moderated by their new technology reporter Sree Sreenivasan, WNBC.com Executive Editor Adam Shaprio, and C ...
Social TV CNN Pipeline free Tuesday By Stephen Warley on Jan. 22, 2007 - 2:06 PM CNN will entice us yet again to sample Pipeline by making it free all day tomorrow. Special coverage includes the Academy Award nominations, the Sundance Film Festival, and the State of the Union Address.
Social TV Why don’t more journalists use newsreaders? By Stephen Warley on Jan. 22, 2007 - 12:01 PM I’ve done quite a few web trainings for broadcast journalists over the last year and I am still astonished by how few of them use a newsreader (news aggregator) or even know what one is! I like to think of them as a persona ...
Social TV More original local programming key to survival By Stephen Warley on Jan. 5, 2007 - 6:01 AM I’m of the school of thought that the whole network/affiliation model doesn’t make sense over the long term. I think the notion that I would go to my local ABC affiliate’s site to download Lost instead of ABC.co ...
Social TV Best option for teasing to your website By Stephen Warley on Jan. 3, 2007 - 10:40 AM It’s true, broadcast promotion is a powerful way to drive traffic to a website. However, it’s rarely executed well. There’s still too much reliance on “For more on this story†or “For more in ...
Social TV RTNDA solicting ideas for new website By Stephen Warley on Dec. 13, 2006 - 3:03 PM The RTNDA is developing a new website and is opening up that process to all journalists. What kind of online tools and content would be most useful as you develop your career? What kinds of submissions could journalists make on ...
Social TV Lost Remote interviews CNN’s Jacki Schechner By Stephen Warley on Nov. 29, 2006 - 9:25 AM Lost Remote recently interviewed Jacki Schechner, web reporter on CNN’s The Situation Room. Click here to listen to LR’s very first audio interview. (We know we need to do some work on sound, but we are learning!) We d ...
Social TV 50 people shaping online journalism in UK By Stephen Warley on Nov. 17, 2006 - 9:44 AM There are many notable Americans on this list, including Craig Newmark of Craigslist coming in at number 3. Someone posted a comment to the article asking, “Why on earth is Kevin Rose of Digg not on the list?” Yeah, wh ...
Social TV del.icio.us video tutorial By Stephen Warley on Nov. 17, 2006 - 7:11 AM I think del.icio.us is one of the most useful web researching tools out there. For those of you unfamiliar with del.icio.us, it’s a social networking site for sharing bookmarks. I also think it’s a powerful tool to hel ...