Social TV How social will Scott Pelley’s CBS Evening News be? By Paul Balcerak on May. 10, 2011 - 6:29 AM It’s implicit in what’s been said so far that CBS views Katie Couric’s departure as a plus in terms of TV ratings, but what will happen to CBS Evening News’ social presence when Scott Pelley takes over? Cou ...
Social TV A few reporting apps for when disaster strikes By Paul Balcerak on May. 9, 2011 - 8:43 AM Here are some apps for journalists to use for quick and instant social reporting when disaster strikes: AudioBoo What it does: Takes short (3 minutes max) audio recordings and posts them to a Twitter-like feed (you can also hook i ...
Social TV How will Obama's 2012 social strategy differ from 2008? By Paul Balcerak on Apr. 20, 2011 - 9:43 PM Pres. Barack Obama will perhaps go down in history as the first “social media candidate” (my phrase) for his innovative use of social media to gain support and raise funds during the 2008 campaign. But don’t expe ...
Social TV News brand engagement tips from HuffPo social manager By Paul Balcerak on Apr. 12, 2011 - 6:00 AM Mandy Jenkins, formerly the social media editor of TBD, and soon-to-be social media manager for Huffington Post Politics, has been busy blogging away about social media best-practices for news brands over at her blog, Zombie Journ ...
Social TV The social networking election begins… By Paul Balcerak on Mar. 22, 2011 - 6:00 AM Tim Pawlenty announced via Facebook on Monday that he is forming a presidential exploratory committee, one of the first big steps toward a presidential run. That video followed a series of “action movie”-themed teasers ...
Social TV Gowalla hooks up with CNN's iReport By Paul Balcerak on Mar. 10, 2011 - 2:58 PM Gowalla users will soon be able to upload stories from their app directly to CNN’s iReport. From CNN: Gowalla has added a new ‘CNN iReport’ option to its ‘Highlights’ feature, which invites users to t ...
Social TV TV Commercials On Your Mobile Device? By Paul Balcerak on Mar. 3, 2011 - 12:55 PM Flurry, a mobile app and analytics platform, has announced a new ad platform that will bring TV-like commercials to mobile apps and games, as reported by ReadWriteWeb. From RWW: While initially, a consumer’s gut reaction may ...
Social TV Old Navy Teams with Shazam for social commercials By Paul Balcerak on Feb. 24, 2011 - 6:00 AM Social commercials were always inevitable — their real coming out party may have been this year’s Super Bowl — but Old Navy and Shazam have teamed up to make a series of commercials that are almost tangible. I fi ...
Social TV Conan: Saved by new media, or by NBC's old media mentality? By Paul Balcerak on Feb. 16, 2011 - 8:00 AM Fortune Tech has a lengthy post up titled Conan 2.0, which is one of the first posts to go exclusively in-depth on Team Coco’s social media strategy. The post also contains some nuggets about how Conan O’Brien and his ...
Social TV How the NY Jets are dominating the NFL in social media By Paul Balcerak on Feb. 4, 2011 - 4:39 PM The long-suffering New York Jets will spend another Super Bowl Sunday this weekend watching the game from home. In the social sphere, however, it’s a different story. Despite the crazy season the Jets just had, or perhaps be ...