Last year, AmericanIdol.com switched from the domain of Fox Broadcasting to Fox Interactive Media. Now the site has its own sales force, and it plans a makeover this month with a weekly giveaway with Ford and video sponsorships with Maybelline, McDonald’s and Fruit of the Loom. “We looked at how we can maximize the site to make the most page views and the best user experience but at the same time giving advertisers more custom space,†said Jeff King, GM of the site and VP of Fox Interactive Media. The site recently started streaming full Idol shows in the day after it airs.
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