It’s the Monday after the Super Bowl, which means TiVo sends out a press release with the commercials that were “trick played” (rewatched) the most:
1. Bud Light: Language Course with Carlos Mencia
2. Bud Light: Rock Paper Scissors
3. FedEx: Don’t Judge
4. Nationwide: Kevin Federline Rollin’ VIP
5. Doritos Crash the Super Bowl
PRESS RELEASE — TiVo (Nasdaq: TIVO – News), the creator of and a leader in television services for digital video recorders (DVR), announced today this year’s top Super Bowl broadcast moments. This information was prepared using aggregated, anonymous, second-by-second audience measurement data about how TiVo subscribers watched the game.
For the first time, TiVo also offered its subscribers the ability to download their favorite commercials to their TiVo box using the Product Watch advertising search service. Anheuser-Busch, Chrysler, Emerald Nuts, Fed Ex, GM, GoDaddy.com, Honda, Michelin, Nationwide, Sprint, and Taco Bell are some of the companies offering their commercials to be downloaded. Advertisers are taking advantage of TiVo’s Trick Play feature which enables viewers to rewind and view the commercials over and over.
“Once again, the commercials were the big winner with the top spots drawing more viewership than any of the action on the field,” Todd Juenger, Vice President & General Manager, Audience Research and Measurement, at TiVo. “With TiVo’s unique ability to measure second-by-second viewership, as well as TiVo Trick Play features including rewind, fast-forward, and pausing of live television, we have detailed insight into what moments actually hit home with viewers. The broadcast was a real reflection of the dramatic shift in our media culture; the time was ripe for the best user-generated spots to join the ranks of the best professionally developed spots. Both of the Doritos contest winners ranked among the Top 10 most viewed commercials by TiVo subscribers.”
TiVo Highlights:
The top ten rated commercials of this year’s game were:
1. Bud Light: Language Course with Carlos Mencia
2. Bud Light: Rock Paper Scissors
3. FedEx: Don’t Judge
4. Nationwide: Kevin Federline Rollin’ VIP
5. Doritos Crash the Super Bowl
6. CareerBuilder: Office Jungle
7. Blockbuster: Mouse
8. Doritos Crash The Super Bowl: Checkout Girl
9. Chevrolet: Everybody Loves a Chevy
10. Schick: Quarto Science
The broadcast of the game is one of the biggest watch-from-home events of the year, and of course homes with TiVo boxes are always the most popular places to watch it. The TiVo audience measurement analysis shows TiVo households on average utilized the Trick Play features — pausing, rewinding, fast forwarding during live broadcasts — an average of 109 times during the game.
TiVo’s audience measurement analysis is based on aggregated data from a sample of 10,000 anonymous households with the acclaimed TiVo® service. TiVo viewership information gauges the interest in programming content by measuring the percentage of the TiVo audience watching in “play” speed.
For more information from TiVo on Super Bowl viewership, please visit www.tivo.com/biggame.