The return of the final season of The Walking Dead and the premiere of Anne Rice’s TV adaption of Interview with the Vampire on Oct. 2 took streamer AMC+ to its strongest two days of viewership and subscriber growth since the platform’s October 2020 launch, according to Variety.
In terms of viewership and new subscribers, the series premiere of Interview with the Vampire has surpassed all prior records for AMC+, “tripling the early activity of the previous record holder in all categories,” of drama Dark Winds, according to AMC.
According to AMC, these episodes of The Walking Dead and/or Interview with the Vampire accounted for 75% of the first streams on AMC+ on Sunday, which did not give exact viewing and acquisition data. Based on its first weekend performance, Interview with the Vampire is now ranked among the top three new or returning programs on AMC+, along with The Walking Dead and Better Call Saul.
AMC Networks has a total of 10.8 million streaming subscribers among its various offerings, including AMC, as of the second quarter of 2022.
Interview with the Vampire has already been renewed for a second season and will air through Nov. 13 before Mayfair Witches, which is set in the same universe, premieres on AMC+ on Jan. 5.
New episodes of The Walking Dead will streamer a week earlier on AMC+ sans the series finale on Nov. 20.