Lin TV is pulling its 29 stations off World Now and switching to a “hybrid relationship” with Fox Interactive Media. “It’s our brand on top of their technology,” said LIN Senior VP of New Media Robert Richter. “It allows us to custom develop specific items we want to build.” WPRI is the first non-Fox Lin site to switch to the new platform and design, with more making the move in coming weeks. Much like redesigns at Cox, the site is simple and clean, with a tabbed cover (in fact, WPRI and Cox’s WPXI look very similar to each other).
With the news, it’s clear that FIM has moved into the platform business to take on the likes of WorldNow, IB and BIM.
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Update: WISHtv.com in Indianapolis is now live, as well.